Saturday, February 22, 2020

Networks and how they work ----- See below Essay

Networks and how they work ----- See below - Essay Example A client/server network makes use of one or more dedicated machine (that is known as a server) to share the printers, files, and applications. On the other hand, a peer-to-peer network allows its users to share files using any other user and does not necessitate a central, dedicated server (TechsChange, 2010; Nash, 2000; Turban, Leidner, McLean, & Wetherbe, 2005). In the same way, the Internet is a huge network of networks. It connects all the networks so that they could receive and send data and information. For this purpose, the Internet uses a communication protocol that is known as TCP/IP (Transfer Control Protocol/Internet Protocol) (TechsChange, 2010; Nash, 2000; Turban, Leidner, McLean, & Wetherbe, 2005). This paper presents an overview of TCP/IP network structure and its working. This paper will discuss some of the important aspects of the TCP/IP framework and how this arrangement has enabled the expansion of the Internet into a worldwide network. This paper also outlines some issues regarding these networks. TCP/IP based network management operations are normally associated with a protocol accountable for applying those processes. This protocol is known as the  SNMP (Simple Network Management Protocol). In fact, the majority of IT people are aware of SNMP as it is common for SNMP to determine â€Å"the† method that network management is carried out in TCP/IP. Basically, the SNMP protocol is an element of a higher-level network management policy known as  the Internet Standard Management Framework. Thus, in order to actually identify how SNMP works, we fulfill some conditions of the method that this network is controlled all together (Kozierok, 2005). In addition, open protocol standards are freely accessible and developed autonomously from some particular computer hardware or operating system platform. In view of the fact that the TCP/IP is extensively supported, thus it is perfect for connecting different hardware and software,

Thursday, February 6, 2020

Based on Bergen's book (War and Genocide), what were the differences Term Paper

Based on Bergen's book (War and Genocide), what were the differences between the policies of the period 1933-1940 and those of 1 - Term Paper Example Nazi Germany Policies In the book â€Å"War and Genocide: A concise history of the holocaust†, Bergen brings out the difference between policies during the period between 1933 and 1940 and those of the period between 1940 and 1945. She argues that, during the former period, the Nazi policies against their enemies underwent significant changes. These included those towards the Jews, those suffering from hereditary diseases, Gypsies and political opponents. It took place in particular designated areas known as Einsatzgruppen that were conquered from Eastern Europe territories. It was part of their territorial expansion in Europe (154). She mentions the other targeted groups as the disabled and homosexuals â€Å"and others and attacked communists, homosexual men...(viii). A considerable difference is also highlighted with regard to the nature of actions during these periods. In the first years, actions were lighter than during the later years. Bergen shows that the Nazi policy w as moderate between 1933 and 1934. It was also contributed by the lack of agreement on what qualified an individual to be regarded as a Jew. They were afraid to scare voters and average minded politicians. It is at this time that the Haavara Agreement was signed between Nazis and Zionists to ensure that Jews in Germany migrated to Palestine before 1939 and Israel by 1949 (239). The genocide of Jews took part during this time leading to the persecution, enslavement and killing of millions of Jews (169). Immediately after, thousands of Jews were terminated from employment to avoid infiltration of destructive traits (55). These superior or privileged positions were reserved for the Aryan Germans (36). Nonetheless, it is at this time that most Germans were recruited to support the military service. According to Bergen, the members of the National Socialist German Workers Party (Nazi) formed their hatred from the familiar prejudices they had experienced during the pre-Nazi regime in Germ any (1). In this respect, she exposes the attempts made by Hitler to eliminate laws that would stop the Nazis in their quest (48). She contends that the Nazi believed in the scientific legitimacy of this racial doctrine in â€Å"the pseudo-science that grew up around it† (12). The eugenics or racial hygiene program was also include to sterilize and exterminate the victims compulsorily where she indicates â€Å"Hitler introduced a law to legalize eugenic sterilization.... to prevent reproduction by people deemed unworthy† (66). During the later years, different policies including the education system where populist anti-Semitic education was introduced in schools. These blamed the economic problems experienced after the war, unemployment and loss of World War I on Jews. However, during World War II, Nazi accepted Slavs to serve in the occupied territories of their army despite their consideration as sub-humans. It was a measure to deal with the manpower shortages in the military (168). Upon prompting by their leader, the Nazi changed their policies regarding the Croats and Slavs. The Nazi policies became worse hence culminating into the holocaust that was alternatively known as â€Å"The final solution† by Friedlander (246). Additionally, different measures were taken against the persecuted groups. In this sense, she explains how the persecution process took place in different stages. For instance, the National Committee against Nazi persecution and Execution of Jews was developed. Other legal

Tuesday, January 28, 2020

Administrative law in Public Policy Essay Example for Free

Administrative law in Public Policy Essay The manholes are public utilities that are owned by municipals, regional authorities, or even companies which are hired to maintain them.   They are mainly used as access points to underground utility vaults for sewers, electricity, telephone storm drains and gas (Buckley, 2004). A fall into a manhole caused by negligence is cause enough to sue.   In this case if you can prove beyond reasonable doubt that if the authority in charge of that particular network of manhole into which you fell did not properly maintain or inspect the manholes, then, you may stand a chance of winning the case.    The ‘person’ to be sued in this case would be the authority responsible for the particular public utility, for which that particular manhole is used for (Buckley, 2004). To win, you would have to offer sufficient evidence to prove that the Authority in question had actual or constructive notice of the condition of the manhole as required by the utilities service facilities exception to governmental immunity act which provides that, â€Å"A dangerous condition of the facilities of steam, sewer water way, except that the claimant to recover must establish that the dangerous condition created a reasonably foreseeable risk of the kind of injury which was incurred and the local agency had actual notice under the circumstance of the dangerous condition at a sufficient time prior to the event to have taken measures to protect against the dangerous condition†, as per sec. 8542 (b) (5) (Buckley, 2004).   Failure to prove this would result in a compulsory no suit. Reference Buckley, W. Okent, C. (2004). Torts and Personal Injury Law (The west Legal studies series) New York: Clifton Park: Delmar Learning.

Monday, January 20, 2020

Life of the Soul Revealed in Sailing to Byzantium and Shadows Essay

Life of the Soul Revealed in Sailing to Byzantium and Shadows  Ã‚        Ã‚  Ã‚   The view of death from an aged individual can be one of acceptance of his life’s end or one of mystified wonder over the immortality of the soul. Both William Butler Yeats and David Herbert Lawrence take the latter view in their respective poems, "Sailing to Byzantium" and "Shadows." By viewing death as a continuation of their soul’s life in a different realm of being, they provide a comforting solution to the fear that death may be the end of their existence. In W.B. Yeats’ "Sailing to Byzantium" and D.H. Lawrence's "Shadows," death is addressed from the viewpoint of one preparing for its eminent arrival; Yeats, however, expresses the belief that he can live forever when his soul becomes a form of art whereas Lawrence states that death delivers him "to the hands of God to send [him] forth as a new man." "Sailing to Byzantium" presents the end of a man’s journey through life in which he yearns to, "once out of nature," be cast in gold as a work of art. By using the motif of a journey to parallel the end of one’s life, Yeats presents Byzantium as the ultimate destination for his mundane body. He contrasts the "holy city of Byzantium" with the country for the young, a land which he has now departed. In the land of the young, "the aged man is but a paltry thing" who is out of place among those who are "caught in the sensual music." The knowledge that comes with age, including the respect for things immortal, causes the traveler to leave the place that "neglect[s] monuments of unageing intellect." The realization that life is ephemeral is a divisor separating those who reside in the land of the "caught" young and those who exhibit free action by traveling... ... Harold Bloom. New York: Chelsea House Publishers, 1986. 128-132. Holdberg, Michael. " ‘Sailing to Byzantium’: A New Source and a New Reading." English Language Notes VII (1974): 111-116. Macheice, Louis. "The Ash of Poetry." The Poetry of W.B. Yeats. London: Oxford University Press, 1941. 139-141. Olson, Elder. " ‘Sailing to Byzantium’: Prolegomena to a Poetic of the Lyric." University Review VIII (1912): 257-269. Panichas, George A. "Voyage of Oblivion." Critics on D.H. Lawrence. Ed. W. T. Andrews. Coral Gables: University of Miami Press, 1971. 121-123. Perloff, Marjorie. "The Rhyme Structure of the Byzantium Poems." Rhyme and Meaning in the Poetry of Yeats. Mouton & Co.: Paris, 1970. 122-131. Young, David. "Byzantium and Back." Trouble Mirror: A Study of Yeats’ ‘The Tower.’ Iowa City: University of Iowa Press, 1987. 14-29.      

Sunday, January 12, 2020

Letters from Earth Analysis Essay

In Mark Twain’s Letters from Earth after a brief introduction by Twain, the story shifts to the letters written by Satan to his friends in heaven. In the first letter, Satan—who has been banished to Earth for one thousand â€Å"Earth days†Ã¢â‚¬â€ goes on to say that the people, the other animals, the earth itself are all insane. Nature itself is insane. This first letter is a very blunt statement on human arrogance and hypocrisy. He says goes on to explain his declaration over the course of the next ten letters. The second letter explains the curiosity that is heaven as it is perceived on the earth. First and foremost, Satan points out that sexual intercourse is absent in this version of heaven. This is a peculiarity, due to the amount of emphasis placed on it during human life. He wonders why they would leave it out if they enjoy it so much on earth. In fact, people have created a heaven full of things they don’t value. On earth, most men do not sing and/or cannot stand singing, very few people play instruments, people don’t like to pray, people are bored in church, everyone looks down upon everyone else, all â€Å"sane† people detest noise. Keeping that in mind, Satan wonders why then that â€Å"heaven† is full of endless church services where everyone loves everyone else while they all sing and play a musical instrument. In letter three, Christianity is discussed. Satan claims that humans desire to be like (their) God, yet God is nobody to emulate. God punished Adam and Eve when he really had no reason to tempt them in the first place. He also continued to punish the next generations for a crime they did not commit (in regards to the forbidden fruit). People don’t treat their children that way, yet they claim to live in the image of God. He has set rules, yet he himself does not follow them.

Saturday, January 4, 2020

My Interaction with Muslims - Free Essay Example

Sample details Pages: 7 Words: 2237 Downloads: 9 Date added: 2019/06/24 Category Culture Essay Level High school Tags: Ethnographic Essay Did you like this example? The contemporary world is composed of individuals from different cultures. Each culture is characterized by its unique set of beliefs, behaviors, language, diets, association, dressing, language, occupation, geographical location, among others. Though different cultures have different ways of doing things, the beliefs and norms of one culture should not affect those of another, as this may not only stimulate the violation of human rights, but also contribute to the discrimination and tribal conflicts. Don’t waste time! Our writers will create an original "My Interaction with Muslims" essay for you Create order In the present times, the world has become highly globalized especially due to the numerous technological developments that have occurred, and this means that association of interaction of individuals from different cultures cannot be avoided. Apparently, for effective association, most governments, both the developing and the developing ones are advocating and educating individuals concerning the importance of individuals respecting and appreciating other people`s cultures. When one interacts with individuals who comes from different cultures, he or she does not only manage to respect and appreciate those cultures, but also gain deeper insights concerning various tenets belonging to those cultures. In the 30 days series, episode three entails the perception and experience of Dave Stacy who, for 30 days lived as a Muslim. Personally, I have also interacted with Muslims for a whole day and I have learnt a lot concerning this religion. In this paper, I will describe my experience with the Muslims, relate this experience with this episode, and link it to what I have learnt about intercultural communication. I have been born in a Christian family and this means that I hold Christian beliefs, norms, and practices. In addition, most of my friends in school and in the neighborhood are Christians as well. Apparently, when I joined college, I happened to meet Muhammed Abdi, whose origin is Saudi Arabia. We found our self in the same group discussion and through class-oriented interactions we slowly became friends. Our friendship has grown stronger and Abdi has been requesting me to visit their home a couple of times but I have never managed to do so until yesterday. I reached at their house some minutes to noon, and when I knocked the door, Abdi showed in and requested me to put off my shoes and leave them at the door. His parents and three other siblings (two brothers and one sister) were present. Abdi, his father, and his two younger brothers had worn a white lobe while his mother and his sister had worn a black lobe and their head was covered with a veil. Soon after arriving, Abdi asked me to join the other family members at the dinning room. In this room, there was a dinning table with a number of chairs all round on one side, and a carpet on the other side. When lunch was brought, each the family member knelt on the carpet and pray facing in the sky and raising both hands. After praying they used to bend forward in such a way that the head touches the ground. Since I am not used to the custom, I didnt kneel to pray like they were doing, but I prayed the way I am used to (praying for the lunch). After taking lunch, I was inquisitive concerning the Muslim practices and it is at this point I asked Abdi to explain for me some of those practices, starting with the lunch time payers which I have just participated. He explained to me five types of prayers that they conduct in a day, the time that each prayer is made, and what each means. This orientation and my observation made me to start participating in prayers just like the way Abdi and the other family members were doing. I participated in Muslim prayers before I started my journey home. My experience with the Islamic culture At first, I was reluctant to visit Abdi`s homestead just because he is a Muslim and I am a Christian. I have never been in an environment where all individuals around me are Muslims. Though Abdi had I had gone to the extent of being close friends, I still held a negative perception about his religion, especially due to the fact that I have grown knowing that Muslims are dangerous and should be avoided as a plague. I have heard numerous cases where Muslims are involved in bombing and terrorist attacks in various parts of the world, including the September 11 terrorist attack that claimed the lives of numerous innocent Americans (Katherine 56). Precisely, in the United States, most Christians hold the perception that all Muslims are loyal to their religion and country to the extent that they are always willing to die for the same of their religion and country. Actually, most Americans believe that in the Koran, there is a teaching that stipulates that when a Muslim volunteer to die in the line of protecting the Muslim religion, he or she is treated as a martyr and directly goes to heaven. According to most Christians in the U.S., this believe is the one that motivates most Muslims to accept to carry explosives on his or her body and detonates it at the midst of Christians, who are perceived to be the major enemy to the Muslim religion. My initial perception concerning Muslims perfectly relates to that of Dave Stacy, who also perceived Muslims as terrorists. When Dave was asked by Morgan Spurlock concerning his perception about Muslims, he stated that he only pictures a woman with a sheet and men with an AK-47 (Morgan n.p). Additionally, Morgan also noticed that majority of Americans also has a negative perception towards Muslim. For example, when he asked people what they associate with the word Muslim majority responded that they associat e Muslim with terrorists. However, after observing and interacting with Abdi and the other members of his family, I learnt that Majority of Muslims are God fearing, prayerful, peaceful, law abiding, and most importantly, individuals who respect other religions including Christianity. To be precise, Muslims read Koran and pray more times in a day compared to the manner in which Christians read the Bible and pray in a day. Actually, through the one-day interaction and observation of the Muslim culture, I noted that Muslims pray five times in a day, and each prayer has its meaning. Abdi informed me that the five prayers are Fajr (which is performed before sunrise its aim is to thank God for the new day); Dhuhr (which is performed after one has started the day`s work and its purpose is to remember God and to seek his guidance; Asr (performed in the later afternoon and its purpose is to remember God); Maghrib (performed after the sun goes down and its purpose is to remember and thank God for the day); and Isha (which is performed before retiring to bed and its purpose is to seek God`s guidance, presence, mercy, and forgiveness (John n.p). Among these prayers, the one that I found challenging is the Fajr, especially due to the fact that it is performed exactly at 5:00 AM, and Muslims are awakened to pray by a loud bell that is always rang in the mosque. The most interesting thing is that one can woke up, pray, and then go back to bed if he or she does not have a tight schedule in that day. Since I spent the night in that house, I personally didn`t woke up but I clearly heard Abdi and the other family members praying. Initially, I used to see Muslim believers kneeling and praying but I never knew there are stipulated number of times that they are ought to pray in a day. This also corresponds to the episode three of the 30 Day series, especially where Shamael informs Dave that Islam is made up of five pillars which are not limited to charity, faith in one God, pilgrimage to Mecca, fasting and prayer five times a day (Morgan n.p). In addition, Imam Al Husain (the prayer leader in the local mosque that Dave attended) infor med Dave that Christianity, Muslim and Judaism all worship one and the same God since all of them are major divisions of religion that came from the same family tree. The difference arises on the mode of worshipping God. Moreover, I also learnt that it is unfair to generalize all Muslims as terrorists since majority of them are good and peace-loving individuals, and those who are terrorists are a threat not only to Christians, but also to most Muslims as well. I learnt this from the sentiments of Abdi`s father, who claimed that most Americans associate Muslims with terrorism because of the guilt by association. Just because most terrorist attacks are propagated by Muslims does not mean that all Muslims are terrorists. According to Abdi`s father, most Americans forget that Muslim terrorists also terrorizes their fellow Muslims in Saudi Arabia other Arabic nations. This statement concurs with Ameena`s contribution (one of Shamael`s friends) that terrorists are bad characters, rather t han bad Muslims (Morgan n.p). They are equivalent to a criminal (of a Christian background) who rapes, kills, abuses, and terrorize an integrated or diverse community. I strongly believe that the issue of associating Muslims with terrorism was enhanced by both the 9/11 attack and the behavior of leaders politicizing the issue (Katherine 56). For example, one of the campaign agenda of President Donald Trump was to deport all Muslims to their countries of origin since he maintained that the latter are terrorists, and they are the major factor for the increase of terrorism attacks in the U.S (The New York Times n.p). Though it is the mandate of every government to provide security to its citizens, it is unfair to discriminate, lay false accusations, and generalize all Muslims as terrorists. Consecutively, through the 24-hour interaction with the Muslim culture, I have contemplated that Muslim women puts on hajib or veil as a way of adhering and appreciating the Islamic traditions. Init ially, I used to believe that Muslim women are forced to put on hajib by their patriarchal society and male chauvinism. This is why even the educated and civilized Muslim women living in the United States continue putting on hajib even when they are numerous miles away from their ancestral origins. This also concurs with the explanation that Sadia (Shamael`s wife) gave to Dave (Morgan n.p). Subsequently, I learnt that there are some diets and drinks that Muslims do not take. For example, through our discussions about the Muslim religion, Abdi`s father revealed that Muslims do not take alcohol, pork, and any other meat that has not been blessed during the preparation. For example, if the family intends to take beef, the lamb has to be blessed during the slaughtering processes in order for the meat to be beneficial to their body. This relates to what one of the friends at the Shamael`s house demonstrated to Dave concerning how to bless meat during the slaughtering process. Precisely, the friend informed Dave that the anything that a Muslim intends to slaughter for food must face east, since east is the direction to the holy land of Muslims (Morgan n.p). They dont take pork due to the fact that pork was cursed by God, and this is in reference to one instance in the Koran where the latter healed a man who had been possessed with demons and authorized them to go to the pigs. In addition, Abdi`s father informed me that he cannot take beer since it is likely to lure him to commit sins. Linking the experience with the intercultural communication The ultimate way of intercultural communication is gaining knowledge about the practices and beliefs of the other culture, applying the gained knowledge, and understanding the difference between cultures (Ingrid 28-37). Soon after being welcomed by Abdi, I started learning or gaining knowledge concerning the beliefs, traditions and norms of Muslims through both observation and interaction with Abdi, His parents and his siblings. I learnt various types of prayers, their meaning, and the time that they are performed. I also learnt some teachings of the Koran, the traditional Islamic diets, the meaning of their dressing codes, ways of blessing the meat especially during the slaughtering process, among others. Similarly, Abdi, his parents and younger siblings also gained some knowledge about Christianity from me espec ially concerning the beliefs, ways of praying, and various norms concerning Christianity. After gaining knowledge concerning the beliefs, norms and traditions of Muslims, I slowing started applying or adapting to the learnt knowledge by participating in some of the Muslim practices. For example, soon after being welcomed, I never knew how to pray in Muslim and this is why I just observed them praying. Precisely, I could not have managed to join the family in praying since I never knew how to go about it. However, after being oriented and after observing how they used to do while praying I managed to join them during their Asr payers few minutes before I left to our home. I knelt down like them, looked up in the sky, raised both arms and started praying. Lastly, I managed to clearly understand the difference between the Islamic culture and Christianity in terms of the beliefs, norms, and traditions of each. For example, I learnt that pork is an acceptable meal to Christians but it is not taken by Muslims.

Friday, December 27, 2019

How Gender Role Socialization Effects Girls More...

Adolescents are faced with many difficult life decisions which, when coupled with their lack of self-knowledge, cause identity crises. Not secure in themselves, teenagers must make decisions concerning how they will act, with who they will associate with, and what life decisions they will choose. Ultimately, the progression by which they determine their identity must inevitability be one of trial and error. In the book Reviving Ophelia, clinical psychologist Dr. Mary Pipher discusses the social and cultural pressures faced by today s adolescent girls based on her individual clients’ stories. This paper will examine how gender role socialization effects girls more specifically, depending on the teenage girls’ developmental level. Another crucial theme to be analyzed is the idea coined as lookism and the American culture, which according to the book is a determination of a woman s value based solely on appearance. Another common factor in each of the case studies p resented by Pipher is the theme of resisting authority and shutting out parental guidance substituting help with media and peers. By analyzing these young girls’ stories, it is clear to understand why young girls find themselves going down the wrong path growing up. As girls enter adolescence they are forced to decide who they want to become and how they want to be seen. Young girls growing up are under extreme pressure to conform to the ideals that society has deemed appropriate. In Reviving Ophelia,Show MoreRelatedComputer and Internet in Education13526 Words   |  55 Pagesatrisk teens. Abstract The increasing amount of time children are spending on computers at home and school has raised questions about how the use of computer technology may make a difference in their lives—from helping with homework to causing depression to encouraging violent behavior. This article provides an overview of the limited research on the effects of home computer use on children’s physical, cognitive, and social development. Initial research suggests, for example, that access to computersRead MoreControl Theory15246 Words   |  61 Pagesframeworks are bold—critics would say pretentious (Geis, 2000)—because they claim to be â€Å"general theories† that explain crime across types of crime and types of people. Hirschi also has shown little interest in race,class,and gender inequalities that others—especially those from more critical perspectives—see as fundamental to any explanation of crime (see, e.g., Miller Burack, 1993). Regardless of their m erits, these critiques have done little to dim Hirschi’s influence; if anything, the controversyRead MoreHow Pastoral Care Policy Has Contributed to the Management of Junior Secondary Schools In Botswana23474 Words   |  94 Pages2.3.4 Conclusion 22 2.4 Botswana perspective about implementation of PCP 23 2.4.1 Divisions and demarcations of school into houses 23 2.4.2 School leadership training 23 2.4.3 School supervision 23 2.4.4 Stakeholder partnerships 23 2.4.5 Role ambiguity 24 2.4.6 Socio-Economic changes 24 2.4.7 Conclusion 25 CHAPTER 3: METHODOLOGY 26 3.1 Research design 27 3.2 Population of the study and Justification 28 3.3 Sampling Procedure 29 3.4 The sample 29 3.5 Data collection procedure 31 Read MoreStephen P. Robbins Timothy A. Judge (2011) Organizational Behaviour 15th Edition New Jersey: Prentice Hall393164 Words   |  1573 PagesComprehensive Cases Indexes Glindex 637 663 616 623 Contents Preface xxii 1 1 Introduction What Is Organizational Behavior? 3 The Importance of Interpersonal Skills 4 What Managers Do 5 Management Functions 6 †¢ Management Roles 6 †¢ Management Skills 8 †¢ Effective versus Successful Managerial Activities 8 †¢ A Review of the Manager’s Job 9 Enter Organizational Behavior 10 Complementing Intuition with Systematic Study 11 Disciplines That Contribute to the OB Field 13 PsychologyRead MoreFundamentals of Hrm263904 Words   |  1056 Pageswith the most effective instructor and student resources With WileyPLUS: Students achieve concept mastery in a rich, structured environment that’s available 24/7 Instructors personalize and manage their course more effectively with assessment, assignments, grade tracking, and more manage time better study smarter save money From multiple study paths, to self-assessment, to a wealth of interactive visual and audio resources, WileyPLUS gives you everything you need to personalize the teachingRead MoreOrganisational Theory230255 Words   |  922 Pageset al. provide a highly readable account of ideas, perspectives and practices of organization. By thoroughly explaining, analyzing and exploring organization theory the book increases the understanding of a field that in recent years has become ever more fragmented. Organization theory is central to managing, organizing and reflecting on both formal and informal structures, and in this respect you will find this book timely, interesting and valuable. Peter Holdt Christensen, Associate Professor, CopenhagenRead MoreDeveloping Management Skills404131 Words   |  1617 PagesBehavior that helps you actively study and prepare material for class. Chapter-by-chapter activities, including built-in pretests and posttests, focus on what you need to learn and to revi ew in order to succeed. Visit www.mymanagementlab.com to learn more. DEVELOPING MANAGEMENT SKILLS EIGHTH EDITION David A. Whetten BRIGHAM YOUNG UNIVERSITY Kim S. Cameron UNIVERSITY OF MICHIGAN Prentice Hall Boston Columbus Indianapolis New York San Francisco Upper Saddle River Amsterdam Cape Town DubaiRead MoreStrategic Marketing Management337596 Words   |  1351 Pages81 86 88 89 101 102 104 107 109 Stage One: Where are we now? Strategic and marketing analysis 2 Marketing auditing and the analysis of capability 2.1 2.2 2.3 2.4 2.5 2.6 2.7 Learning objectives Introduction Reviewing marketing effectiveness The role of SWOT analysis Competitive advantage and the value chain Conducting effective audits Summary 3 Segmental, productivity and ratio analysis 3.1 3.2 3.3 3.4 3.5 3.6 3.7 3.8 3.9 3.10 3.11 3.12 Learning objectives Introduction The clarification of